Analyzing the Impact of Data on E-commerce in 2020
Data matters a lot in today’s business environment. The customer journey begins with the data submission and continues till they remain with your company. There are long lasting effects of data on your e-commerce performance.
Practical Ecommerce contributor Anna Kayfitz has shared seven ways big data will impact e-commerce this year.
Kayfitz says, “As ecommerce grows, so does the data that is stored. Only a fraction of that data is utilized, however. But that will likely change, as data scientists are getting better at merging, standardizing, and analyzing.
All of this will impact ecommerce merchants. What follows are my data predictions for 2020.
Impact of Data in 2020
Personalized stores. Merging search and purchase history of customers and lookalike visitors will create a much more personalized shopping experience. This will translate to higher conversion rates and more cross-sell opportunities.
Personalized marketing. Marketing will become increasingly sophisticated. Merchants will send multiple email variations based on customer segments. For example, if a customer buys only t-shirts, sending him an offer for pants will likely be ineffective”.
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