How to Get Personal With Your Marketing [Podcast]
Improving marketing effectiveness and improving the ROI is the major concern of most marketers today. We can do this by following successful marketers and their companies.
MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘How to Get Personal With Your Marketing’.
Listen to this podcast episode to learn how you can boost your marketing performance with personalization.
Gorgone says, “Despite knowing that people will actively tune out sales pitches and self-promotion, some marketers continue to approach marketing with a company-first perspective.
“Marketers aren’t thinking about the person on the other end,” Greg observes. That’s a huge miss in the era of personal data, GDPR, CCPA, and other privacy regulations coming into effect right now. “You need to treat people like human beings, you give first.“
I invited Greg to Marketing Smarts to talk about how to make your marketing personal so that people want to opt in”.
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