HubSpot’s Ultimate Guide to Product Marketing in 2020
HubSpot contributor Kristen Baker has published ‘Ultimate Guide to Product Marketing in 2020’.
With this guide you can learn about the power of product marketing, how it can help your bottom line, and impact the success of your products and more.
Baker says, “What makes product marketing unique? How is it different from conventional marketing? Let’s unpack the differences.
Product Marketing vs. Conventional Marketing
Product marketing is strategic whereas conventional marketing is all-encompassing.
Product marketing is considered a component of conventional marketing. In fact, if you look at the seven Ps of marketing, you’ll see product marketing is one of the most important aspects of a business’s marketing efforts.
Product marketing is focused on driving demand for and adoption of a product among existing customers. It’s focused on the steps people take to purchase your product so product marketers can build campaigns to support this work”.
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