Three Step Guide to Creating a Strategic Social Media Plan
A strong social media marketing plan plays key role in enabling your brand to reach more people. Study of successful companies and their campaigns can help you to plan your strategy.
Content Marketing Institute’s Jodi Harris has shared a three-step guide to create a strong social media marketing plan.
Harris says, “Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that.
Make informed decisions
There are three core steps to the channel-planning process: (1) understanding the value proposition of the platform, (2) creating the use case for your brand to engage there, and (3) ensuring that everyone on your team works from the same set of guidelines. Let’s take a closer look at each one.
1. Social media channel choices
The nature of each channel and the engagement preferences of its core community play major roles in deciding whether your content is a good fit. For example, your audience might be open to connecting with your brand in a Twitter chat but reserves Snapchat for conversations with personal friends”.
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