Facebook being the biggest social network needs to have a special place in your marketing strategy. From marketing to advertising – you can use this platform in a variety of ways to grow your business.

Social Media Examiner’s Jessica Campos has shared a four-step guide to help you create a strong Facebook marketing plan.

Campos says, “In this article, you’ll discover how to create a customer-centric Facebook marketing plan that meets your prospects and customers at every stage of their customer journeys.

#1: Map Out Multiple Customer Journey Scenarios

According to a study by Missouri University of Science and Technology, when viewing a website, people form a first impression in less than .2 second. And it takes them a bit longer—2.6 seconds to be exact—for their eyes to zero in on the area of the site that most influences that first impression.

Making a strong first impression matters on Facebook, too. How can your Facebook page attract visitors in less than 3 seconds?”.

How to Create a Facebook Marketing Plan That Models Your Customer Journey

Social Media Examiner

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