Blogging is an evergreen marketing technique. By regularly publishing useful content you can stay in touch with your target audience and continue to generate more sales.

Choosing the right blogging topic is a tricky thing. To help you do this, Impact contributor Kevin Phillips has shared five ways to research blog topics that will drive traffic and revenue in 2020.

Phillips says, “To get you started on some of the most common blog topics to create around your root keywords, check out 17 Business Blog Topics Your Audience Wants You to Write.

1. Talk with salespeople

So now that you understand the difference between blog topics and keywords, let’s talk about how to find the best topics to write about.

If you’re looking for insights into what your customers and prospects really want to know about your product and services, turn to your sales team.

Salespeople field questions from prospects every day.

They know the questions nearly every prospect will ask before making a purchase, and they should know how to frame the answers properly”.

How to research blog topics that will drive traffic and revenue in 2020

Impact

Sharing is caring