Search engine optimization is the backbone of any business that relies on Internet. By creating healthy SEO strategies you can give a boost to your business.

Practical Ecommerce contributor Jill Kocher Brown has published an article highlighting six ways to find out your SEO performance.

Brown says, “Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch.

Use these six methods — in order — to determine the health of your SEO program. Analyzing metrics in multiple systems yields the clearest picture, but keep in mind that the numbers in one platform will probably not match similar metrics in others.

Evaluating SEO

1. Enterprise search platforms such as seoClarity, Searchmetrics, and Ahrefs are the fastest way to gauge SEO performance because they digest data from several of the sources below and turn it into easy-to-read dashboards. In many cases, you can find a problem without leaving the platform. The only drawback is the price tag”.

6 Ways to Know If Your SEO Is Broken

Practical Ecommerce

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