Email and the Age of First Person Marketing [White Paper]
Email is one of the most trusted tools for marketing. Effective email marketing campaigns can help you to take your marketing to next level.
Target Marketing has published a new white paper ‘Email and the Age of First Person Marketing’ highlighting the importance of email in personalized marketing.
TM team says, “Companies are making massive changes to align with the consumer! Email still delivers the highest ROI of any direct marketing channel. In recent years, it has exceeded its mandate beyond just being a promotional vehicle and has transformed itself into being the identification of the consumer.
But for it to be effective, it must be done right.
The report looks at:
- How the average consumer manages their email account
- Why email addresses are still the foundation of online identity
- How segmentation and automation have changed email marketing forever
- Know when it’s time for you to consider a new Email Service Provider
- Tactics for future-proofing your email marketing strategy”.
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