Improving Branded Keyword Rankings on Google with SEO
Branded keywords are the search terms that include the name of a brand. For example, name of the company along with its product name.
A strong SEO strategy can help you to improve such keyword performance in Google.
Content Marketing Institute’s Mike Murray has shared some useful tips on using SEO to boos branded keyword rankings.
Murray says, “Here are some key steps and best practices to keep in mind while reaping the most fruit from your brand for SEO purposes:
Collect your data
Tools like SEMrush and Google Search Console make it easy to find brand-related keywords and data such as rankings and search volume. If you’re running paid ad programs like Google Ads, dive into the search queries people use (not just the words you feed into your campaigns).
Figure out what’s ranking No. 1
Although the rankings could fluctuate over time, you’re probably safe to assume your No. 1 rankings will hold. Those top rankings aren’t your priority. Enjoy how they support your business”.
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