Google advertising is one of the most used ad platforms on Internet. With Google Ads you can reach to the people using different Google platforms.

Hallam’s Irina Holliday has published an article highlighting pros and cons of Google Ads.

Holliday says, “Google Ads is Google’s paid advertising (PPC) product. You know those little ads that you see at the top and bottom of the search results? Yep, those are Google Ads. Whether you like them or not, or whether you click on them or not (I know several people who refuse to!), the fact remains that they are (or can be) hugely successful in driving traffic.

Adverts appear when someone types a search query, in this case, “iPad Pro” into Google. The companies advertising will bid for keywords related to their particular business. Within a fraction of a second, Google enters thousands of keywords and ads into an “auction” to determine which of them are most relevant to the search query, and the “winning ads” are what is served up at the top of the results”.

Google Ads: Pros and Cons

Hallam

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