Email is one of the most powerful marketing tools. It helps you to stay in touch with your prospects and promote your products and services in personalized manner.

Search Engine Watch contributor Manish Dudharejia has shared four email marketing practices to help you improve your business performance in 2020.

Dudharejia says, “Let’s break down the best practices that businesses should be using as they transition their marketing strategies for the new year.

1. Embrace the concept of smart permission-based advertising

Email marketing used to be sort of a wide net that was cast to a large audience with the intent of catching whatever it could. These days, technology allows companies to be far more strategic and hyper-target their receivers based on data, such as demographics or behavior.

However, customers do not always love this idea of intense targeting or generalized marketing. 77% of consumers prefer permission-based advertising, specifically through email – as opposed to direct mail, text, or social ads.

This means that to grow open rates, businesses must understand the importance of consent for targeting through opt-in email marketing”.

Four key email marketing practices to lead your business into 2020

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