Here’s How Nofollow Links will Change in March 2020
Back in September 2019 Google announced that it will announce new policies to treat Nofollow links in March 2020.
Vertical Leap’s Kerry Dye has shared major changes in Nofollow links and how they will be treated by Google search.
Dye says, “As of March, Google will no longer ignore nofollow links completely.
Google will read nofollow links as ‘hints’
Instead of ignoring nofollow links entirely, Google will start to read them as “hints” from March 1, 2020. This means Google will detect links marked with the nofollow attribute and then decide whether this link should be included or excluded as a signal. Essentially, Google’s algorithm is much smarter now than it was in 2005; it’s now capable of analysing individual links to determine whether they hold any value.
The nofollow attribute will simply flag up links that Google should consider.
So the attribute should be enough to protect websites from any link penalties but the websites these links are pointing to may be considered as signals in Google’s algorithm. In other words, certain nofollow links may have SEO value after March 1 while still giving website owners the freedom to tell Google that it doesn’t want links to be seen as an endorsement”.
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