Social media platforms are on the rise. With a well-planned social media marketing marketing strategy you can grow your business.

Hootsuite contributor Paige Cooper has shared 140+ social media statistics for marketers. By understanding these stats, you can gain better insight into today’s social media marketing landscape.

Here are some of the statistics:

  • 97% of digital consumers have used social media in the past month
  • 84% of people with access to the internet use social media
  • 50% of the global population is using social media
  • People aged 16–24 spend closer to 3 hours a day on social
  • Time spent on social increased by 1.4% in 2019, compared to 6% in 2018.

Discover more such useful statistics on the following page.

140+ Social Media Statistics that Matter to Marketers in 2020

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