To grow your business, you need to focus on customer acquisition and retention. With a variety of communication tools you can stay in touch wih your prospects and customers and continue to make new sales.

Social Media Examiner team has published a new podcast episode ‘Messaging Matters: How to Attract Your Ideal Customers’ featuring Jeffrey Shaw to help you learn new customer acquisition strategies.

SME team says, “Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects?

To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw on the Social Media Marketing Podcast.

Jeffrey is a brand message consultant who helps businesses attract their ideal customers. He’s the author of the book, Lingo: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible, and host of the Creative Warriors podcast.

Jeffrey explains why certain words are more powerful than others in your marketing messages, and shares how to research your customers’ emotional triggers to develop messaging that appeals to them”.

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