Things You Should Know About Livestream Shopping
Livestream shopping uses live video streaming to provide brands with an opportunity to improve intimacy with consumers and make sales.
According to Deloitte, China’s livestreaming market generated $4.4 billion last year.
MediaPost contributor Teng Zhang has shared a useful article on Livestream Shopping.
Zhang says, ” Live-streamed content is captivating young audiences: More than 60% of 18- to 34-year-olds report that they regularly tune in to real-time video from online influencers, according to Statista.
Retailers are adding their own content into the mix, with brands including Amazon and Alibaba launching live-stream shopping channels.
Alibaba-owned Taobao Live has dominated the market so far, selling more than $15.1 billion in gross merchandise volume in 2018. On Alibaba’s Singles’ Day event in 2019, Taobao Live raked in $30.8 billion”.
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