Are You Making These YouTube SEO Mistakes?
Millions of videos are published on YouTube every day. If you want your video content to reach more people, you need to be well-versed with right SEO strategies.
Impact contributor Zach Banser has shared five common YouTube SEO mistakes that publishers make.
Banser says, “Let’s get into the most common mistakes we see businesses making with YouTube SEO and getting found on the platform.
1. Short descriptions with no keywords
In the past, a common understanding of YouTube SEO was that the on-page factors like the title, description, and tags were the best way to rank for keywords.
There seemed to be a particular belief, even from myself, that exact-match keywords in your tags were the best way to rank for those keywords aside from your title.
That is until YouTube stated “Tags can be useful if the content of your video is commonly misspelled. Otherwise, tags play a minimal role in your video’s discovery.”
Turns out that in addition to your title, the description is actually where you need to include those exact-match keywords and other contextual information for the algorithm”.
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