Google Search uses PageRank (PR) algorithm to rank websites search engine results. PageRank counts the number and quality of links to a page.

Search Engine Journal’s Dave Davies has published a guide ‘Google PageRank, Simplified’ to help you better understand PageRank.

Davies says, “In simplest terms, PageRank brought links into the ranking equation.

It’s easy to see where the idea came from.

You have a group of academics sitting around doing research.

They’re following citations in papers and noticing that the more times a paper is referenced by other papers, the more relevant and important it seems to be.

Bingo!

You have the foundation for link-based search algorithms.

I can also fully understand the frustration they were solving”.

Google PageRank, Simplified: A Guide for SEO Beginners

Search Engine Journal

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