Improving Marketing with UX: Four Things to Know
User experience is the buzzword today as it plays a vital role in improving customer retention. With proper research you can create a UX design that helps you to close more sales.
Vertical Leap’s Billy Farroll has shared four strategies to help you improve your marketing with better user experience.
Farroll says, “UX design has come a long way in recent years but the discipline is still finding its feet in an ever-changing digital environment. For every new UX design trend that promises to change the way we think about designed experiences (IoT, augmented reality, etc.), there’s still a lot of work to be done with the basics – like designing intuitive navigation and checkout systems.
With the start of a new decade upon us, it’s time for UX design to come out of infancy and put these issues behind us. We shouldn’t still need to talk about problems like loading times in 2020, but here we are. In this article, we look at four UX design factors that can put these problems – and so much more – behind us in 2020.
1. Designing to ease user concerns
In 2020, the casual web user has more reason to be concerned about their online activity than ever – or, at least, users are more aware of these reasons. The rise of fake news and mainstream conversations about privacy, ad targeting”.
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