MOZ Experiment Highlights the Significance of H1 Tags for Ranking
The h1 is an HTML tag that indicates a heading on a website. Using this tag you can let the readers know the title of the content you have published on a specific page.
MOZ’s Cyrus Shepard has shared the results of an SEO experiment evaluating the significance of H1 tags in your SEO performance.
Shepard says, “Craig Bradford of Distilled noticed that the Moz Blog — this very one — used H2s for headlines instead of H1s (a quirk of our CMS).
We devised a 50/50 split test of our titles using the newly branded SearchPilot (formerly DistilledODN). Half of our blog titles would be changed to H1s, and half kept as H2. We would then measure any difference in organic traffic between the two groups.
After eight weeks, the results were in:
To the uninitiated, these charts can be a little hard to decipher”.
Visit the following page to discover this experiment’s results.
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