Content creation is a challenging task as it requires a blend of creativity and quality. To deal with content creation challenges you can reuse the already used content.

Searchmetrics contributor Jordan Koene has published a new podcast episode ‘How to Create Similar Content Without Duplicating’.

Searchmetrics team says, “Encountering duplicate content across brands is common and it’s easy to have your content get lost in the sea of similarity. Implementing a few key changes to your content strategy can help you create duplicate content while still differentiating your brand enough to establish your presence online. Join host Ben as he speaks with Searchmetrics’ Strategic Advisor Jordan Koene about the flaws behind many duplication content strategies and how to overcome them.

Summary

  • A better way to add value to content strategy is to focus on the content experience for users instead of where you’re going to acquire content from.
  • When duplicating the content competitors use it’s best to add utility and differentiate by offering branded services or deals that none of your competitors use.
  • A fundamental flaw behind many duplication strategies is when ambitions for scale outweigh actual consumer demand”.

How to Create Similar Content Without Duplicating

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