Responsive Search Ads and How to Use Them
Responsive search ads enable you to create advertisements that show more text and relevant messages to your customers. Responsive search ads are considered one of the most significant additions to Google Ads.
Portent contributor Max Trotter has shared a short guide to using responsive ads.
Trotter says, “Just like expanded text ads, RSAs perform the best when you follow certain best practices.
Fill Out All Fields
The main benefit of RSAs is the sheer amount of content you can have in one ad. That benefit is wasted if you’re not utilizing the full amount of headlines and descriptions that Google provides. Having at least ten headlines and three descriptions will allow the ads to work to their highest potential.
Use Unique Messaging in Each Field
Similarly, the potential of RSAs is wasted if you’re saying the same thing in slightly different ways. A rule of thumb is to have your messages be unique enough so that any of them can be displayed together, and the ad still makes sense. You wouldn’t want three headlines that are extremely similar used in the same ad, so be sure to differentiate between all of your headlines and descriptions”.
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