SEO Best Practices to Improve Your Search Performance
Search engine optimization plays a very important role in achieving business growth. By keeping up with the changing search algorithms you can get higher ranking in search results.
Ahrefs’ Joshua Hardwick has shared 12 SEO best practices to improve your search engine marketing.
Hardwick says, “In today’s post, we’re going to cover the most essential best practices to follow for every page on your site.
1. Use HTTPs
HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014.
You can tell if your site is already using HTTPS by checking the loading bar in your browser.
If there’s a lock icon before the URL, then you’re good.
If not, you need to install an SSL certificate.
Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from LetsEncrypt“.
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