Eight Ways to Identify a Possible Negative SEO Campaign
Negative SEO refers to the practice of unethical techniques to harm a competitor’s rankings in search engines.
Search Engine Journal contributor Adam Heitzman has shared eight ways to identify negative SEO campaigns.
Heitzman says, “This article will help you diagnose whether your website has been affected by negative SEO so that you can spend more time on the bigger picture: fixing the problem.
Here is Google’s official statement on negative SEO.
Unfortunately, if someone really is trying to harm your site, chances are they’re not going to own up to it, or least of all change their practice, just because you contact them.
It’s worth a shot, but there are more effective steps to take.
How to Identify a Negative Campaign
1. Has There Been a Sudden Drop in Your Search Traffic?
If the answer is yes and you haven’t made any significant changes yourself, this could be a red flag.
Make sure you check the analytics of your site regularly so you can quickly identify a drop in search traffic before too much harm is done”.
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