Microsoft has announced the launch of new ‘Marketing with Purpose’ campaign. This campaign is aimed at providing the marketers with videos, guidance and stories on how they can market with a purpose. Talking about this campaign, Microsoft’s Steve Sirich says, “Trust helps brands connect with people. It goes beyond protecting people’s data. It’s about understanding their values and making people feel recognized and respected. When you broaden your view on trust, you build loyalty and create business value. Especially in these challenging times, a trusted relationship... [...]

Design plays an important role in your WordPress website’s success. A well-designed, interactive theme can help you to engage your visitors and improve conversion rate. Blogging Wizard‘s Lyn Wildwood has published an article highlighting the features of six WordPress theme builders. Wildwood says, “In this post, we’re going to go over six of the best theme builders available for WordPress. Let’s kick things off by defining each. 1. Thrive Theme Builder Thrive Theme Builder is Thrive Themes’ most flexible product yet. It’s a standalone WordPress... [...]

Retargeting is an online advertising tactic that helps you to keep your brand in front of bounced traffic after they leave your website.  According to Digital Marketing Depot, approximately 50% digital marketers state that retargeting is one of the most effective tactics for improving search and social ad performance.  Digital Marketing Depot is hosting a webinar ‘Retargeting in 2020: Key Insights to Help You Succeed’ on Thursday, April 2, 2020 at 10.00 am EDT. DMD team says, “Join our retargeting experts as we discuss forward-looking strategies and best practices... [...]

By analyzing your digital marketing performance you bring improvement in your campaigns and improve sales. Proper data analysis can help you to evaluate your digital marketing impact to boost ROI. Econsultancy is hosting a webinar on ‘Measuring Digital Marketing Effectiveness’ on Thursday, April 2, 2020 at 9.00 am EST. Econsultancy team says, “This webinar draws on insights from Econsultancy’s new research into area to give practical advice to senior and mid-level marketers on measuring the effectiveness of digital marketing. Agenda points: The impact of changes around... [...]

Builtvisible’s Geoff Griffiths has published a comprehensive article on Search Engine Optimization highlighting recent Google algorithm changes and how you need to work on your SEO strategy. Griffiths has shared some useful insights on how you need to deal with SEO during COVID-19. Griffiths says, “The turbulence of the last few weeks has clouded our view of the future to levels not seen since the 2008 financial crisis. With uncertainty comes fear, and fear can drive knee-jerk reactions that might not be in the long-term interests of your business. Builtvisible hasn’t been... [...]

Rank Ranger has published a new podcast episode ‘The World of Google Search from The Lens of Confirmation Bias’ featuring Carolyn Lyden. Mordy Oberstein says, “We welcome the podcast’s first-ever repeat guest, the one the only, the magnificent and always pleasant Carolyn Lyden joins us to chat it up about the pros and cons of confirmation bias in digital marketing! How can confirmation bias both help and hinder your digital marketing effortsHow far can you push confirmation bias in your marketing without being unethical? Where are the lines? How does confirmation... [...]

When it comes to ranking your video content on YouTube, apart from the video itself you also need to focus on the video description and keywords. Search Engine Watch contributor Aleh Barysevich has shared an article highlighting useful tools to improve your YouTube rankings. Barysevich says, “We’re all aware that YouTube’s video consumption grows every year, so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google.  There is also a simple fact: YouTube video content will always have lower competition compared to text. Still,... [...]

A TechCrunch study has reported that people watch 1 billion hours of YouTube video per day. Video is an effective tools to promote your products and services. Search Engine Watch contributor Himanshu Rauthan has published ‘Video marketing: The ultimate guide’ to help you improve your video marketing performance. Rauthan says, “Video is accessible to everyone and any type of business, you only need the right strategy to kick-off. Whether you’re executing operations in the service team or the marketing team, the usefulness of video is apparent everywhere. Let’s... [...]

Your empathetic behavior can help you to be remembered and liked by your audience in the situations like COVID-19. By showing concern for your prospects and customers over social media, you can move close to them. Later contributor Taylor Loren has shared five tips to help you communicate effectively on social media during the COVID-19 pandemic. Loren says, “ while we can’t offer you tried-and-tested strategies for marketing your business through this challenging time, we can give you some guiding principles to help you think through your posts and make decisions as the... [...]

Hootsuite issued a report that found the 52% of internet traffic now comes from mobile devices, 43% comes from desktops and aptops; 5% comes from tablets and other devices. And the mobile share is growing, while the share for desktops, laptops and tablets is shrinking. More and more, your site needs to be optimized for mobile. Pages should display correctly and quickly for mobile devices. That’s why Google invented AMP (Accelerated Mobile Pages). Pages formatted as AMP pages are great for making your site work efficiently with mobile devices. Your main concern is how you can create these... [...]