Strategies to Increase Sales with Digital PR
Digital public relations can prove to be highly beneficial in giving a boost to your marketing and sales.
State of Digital contributor Rebecca Lee has shared an article highlighting some useful tactics to drive more sales with digital PR.
Lee says, “Regardless of whether you are creating content and press purely for the search benefits or if you take a more traditional public relations approach, everyone knows the value of links (follow and no follow) and brand mentions across the web.
This is why it’s vital to look further than the contribution each link provides to brands portfolio and to consider what a healthy flow of coverage does in the longer term. By tracking links earned, domain authority and keyword rankings, over 6 months to a year, you can start to work out a link to ranking ratio. Now this will vary for each brand depending on the sector they are in and how ambitious their competitors are in the digital PR space”.
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