Content marketing needs a blend of creativity as well as fresh and useful information. You can learn about the needs to improve your content by checking its performance using Google Analytics.

CMS Wire contributor Pierre DeBois has shared some useful techniques to use Google Analytics for renewing your content.

DeBois says, “Not every piece of content becomes evergreen or even renewable. So marketers must separate content into three categories:

  • Evergreen  — The content customers discover repeatedly over time as they research a product or service.  
  • Renewal  — Content that is outdated but could . interest among an audience via updates or a digital marketing campaign.
  • Wasted — Content that would require too much rework to reach renewal status and may need replacing (or should be left alone — more on that in a bit).

A few analytics report metrics help in identifying which content falls under which bucket. To start, navigate to a pages report in the web analytics solution for your website”.

How to Use Google Analytics to Renew Content Marketing

CMS Wire

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