With rising Internet access through mobile devices marketers are able to enhance their online reach and make more sales. To persuade more people you need a strong content marketing policy that fits with mobile.

State of Digital contributor Morgen Henderson has shared six ways to build your mobile content plan.

Henderson says, “Mobile devices have become an integral part of our daily lives—and they’re not going anywhere. We’ve all become accustomed to consuming content wherever we are and whenever we want to. This convenience has turned mobile devices into the most commonly used devices for searches—a few years ago, mobile accounted for nearly 60% of all Google searches, and the number has likely risen since then.

That being said, every aspect of marketing should be mobile-friendly, especially content. Here are a few ways you can up your mobile content game.

Be conscious of images

Images can add a lot of value to content, especially if you’re using a descriptive image like an infographic. But keep in mind that the size of these images can affect a mobile user’s experience. If the image isn’t sized properly for mobile, users could find a poorly formatted page that’s frustrating to use, making them bounce quickly off the page. If they can’t see the full image on their screen at once, it won’t add any value for the reader, defeating the purpose of the image in the first place”.

Level Up Your Mobile Content Game

State of Digital

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