To strengthen your link building efforts you need to continuously monitor the tactics that perform well.

Impact contributor Melanie Moore has shared five link building strategies that can help you to drive better results in 2020.

Moore says, “As marketers, you can gain some really valuable insight into what is working by looking at what your peers or even clients are doing along with the results that were achieved. 

SEMrush did just this by surveying 850 SEO and digital specialists about their goals and the strategies they used to grow their backlink authority in 2019. 

So what is the most successful way to beef up your backlink profile? Let’s find out. 

What do I mean by backlinks? 

Backlinks are created when one website links to another and is often referred to as “inbound links” or “incoming links.” 

It may seem simple on the surface but can actually be complicated and require insights and strategy to be successful”.

The most effective link-building strategies to drive traffic in 2020

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