How to Do Keyword Research [Guide]
Effective keyword research helps you to create content your audience is interested in and achieve desired results.
Impact team has published a new guide called ‘How to Do Keyword Research’.
Impact team says, “Keyword research was once a relatively simple endeavor where we focused on long-tail keywords and just produced a lot of content — it was less about the value of the content and more about the volume.
As more and more websites have jumped on the inbound marketing train and started to produce content, the first page of search results has become a far more difficult badge to obtain and the information marketplace has become increasingly crowded.
But that is exactly what makes doing keyword research and formulating a keyword strategy the right way so important.
Instead of seeing the changes to organic search as a barrier, we should see them as an opportunity to create more value to our audience and be more thoughtful about the way we create content and look to connect with our audience.
Keyword research is simply the first step in that process”.
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