Is TikTok a Social Media Powerhouse or a Passing Fad? [Podcast]
TikTok has stirred up a revival of short video clips. The social network’s growth is seen as a new opportunity for marketers.
According to a Mediakix survey, TikTok has surpassed Facebook, Instagram, Messenger, and Snapchat in Q3 2019 App Store and Google Play installs.
eMarketer has published a new podcast episode ‘Is TikTok a Social Media Powerhouse or a Passing Fad?’ to help marketers on using TikTok.
eMarketer team says, “eMarketer vice president of forecasting Monica Peart hosts senior analyst Jasmine Enberg and junior analyst Blake Droesch in a discussion of TikTok’s user forecasts, business model and place in the social media spectrum”.
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