Three Steps to Achieve SEO Success
A successful search engine optimization (SEO) strategy enables you to gain more exposure in search engine results and improve your website traffic.
Target Marketing’s Andrew Schulkind has shared three steps to help you achieve SEO success.
Schulkind says, “Google’s algorithm updates may be incremental, but the effect on SEO over time has been anything but. And while the relentless pace of those updates — and the churn of the competitive landscape in your industry — may make SEO feel like a game of whack-a-mole, attention to the fundamentals can make all the difference to your SEO success.
Focus on SEO Fundamentals to Start
No surprise, the first things you should examine are the fundamentals. Your page titles and headers should be keyword rich, as should your copy. (Particularly the copy nearest the top of each page.) Meta descriptions should be informative and enticing, as they’re a key factor in encouraging clicks from the search results pages.
Alt tags — and accessibility more broadly — should also be a part of your pre-publication checklist for all content. There has been increased scrutiny on accessibility compliance over the past few year”.
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