A well-planned social media marketing strategy is required to achieve success in your business. By evaluating the performance of your social media efforts you can continue to improve your strategy.

Yoast contributor Henneke Beers has shared an article highlighting the ways to measure your social media marketing efforts with UTM tags.

Beers says, “A UTM tag consists of parameters that will help you track back your URL and give you information. The UTM tag will always come after your URL when you share it on a social channel. So, you take the URL of a post and simply paste the UTM tag after the URL. By doing so, for instance, it could look like this:

https://yoast.com/measure-social-media-efforts/#utm_source=twitter.com&utm_medium=social&utm_campaign=seo-post-social&utm_content=link&utm_term=measure-social

There are several websites that help you build a UTM tag, but it’s always nice to understand what you’re looking at. The UTM we use when sharing this post on Twitter, for example, is: 

#utm_source=twitter.com&utm_medium=social&utm_campaign=seo-post-social&utm_content=link&utm_term=measure-social

The source is mandatory”.

Measure your social media efforts with UTM tags

Yoast

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