Four Ways to Analyze Your LinkedIn Ad Performance
If you are targeting professional business people in your business, LinkedIn is a platform that lets you target them easily. Facebook, Twitter and Instagram, in contrast, are filled with members from all walks of life, not just business people. The very fact that a person has become a member of LinkedIn indicates their serious business intent.
Social Media Examiner’s AJ Wilcox has shared four ways to help you analyze your LinkedIn ad performance.
Wilcox says, “I’ll share some average performance metrics you can use to benchmark your own LinkedIn campaign performance.
#1: Performance Benchmarks for LinkedIn Sponsored Content
The most important LinkedIn ad format I use is sponsored content. This is the ad that shows up right inside the news feed. It’s a great starter ad format and will probably be the majority of ads you’ll want to run on LinkedIn.
The average CTR across all of LinkedIn sponsored content ads is about 0.39% and you can expect to pay around $7 to $11 per click, especially in North America. In locations where LinkedIn isn’t as heavily used, your CPC can come down significantly”.
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