Shopping cart abandonment is one of the biggest issues e-commerce businesses are facing for a long time. It is almost impossible to completely get rid of it but with right strategies you can reduce the abandonment rate.

Search Engine Journal’s Corey Morris has shared six ways to reduce shopping cart abandonment.

Morris says, “I have recently written about the aspects of user behavior including what to look at and the tools to measure it. Going a step further, I have outlined the six specific ways to increase ecommerce conversions by reducing shopping cart abandonment.

1. Understand & Use the Best Technology Possible

Technology is always the first factor I consider when working on reducing cart abandonment. There are a lot of different ecommerce platforms and with respective strengths and weaknesses.

Some are more customizable and are easy to configure. Others require a developer and going outside of the template or typical setup.

If you have a slow site, one that has a restrictive shopping cart process, or holds you back from mitigating factors that can cause abandonment”.

6 Ways to Reduce Shopping Cart Abandonment

Search Engine Journal

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