Lead generation is one of the biggest priorities for businesses. An effective social media strategy can help you to do this.

Hootsuite contributor Katie Sehl has shared seven useful tactics to improve lead generation on social media.

Sehl says, “Before starting a social media lead campaign, make sure you are familiar with the demographics of the different platforms. If they line up with your target market, it’s probably a good fit.

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How to get more leads on social media

Here’s how to get more leads on social media, and how to see results.

1. Optimize your profile

Before you plan your next social media lead campaign, make sure everything is in place for you to collect leads organically. Your profile should provide the means for customers to contact you, sign up for your newsletter, shop, and more.

Provide contact information

Your contact details should be readily available on your profile. But before you add them, make sure you’re able to support customer inquiries—whether by phone, email, Messenger, or some other means”.

How to Get More Leads on Social Media: 7 Effective Tactics

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