Finding an Unforgettable Business Name!
A memorable business name can help you to create a long lasting impact and stay in the minds of your prospects and customers for a long time.
Entrepreneur magazine contributor Brad Flowers has shared seven ways to make your new business name memorable.
Flowers says, “A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters.
So how do you create a memorable name? In a 2003 article from the Journal of Advertising, the authors cited the following features that enhance either the recall or recognition of brand names:
- Rhyme
- Unusual spelling
- Onomatopoeia
- Initial hard consonant
- Wordplay
- Brand-name fit
Let’s look at a few in greater detail, along with some other factors that influence memorability”.
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