Creativity and authenticity are the two most important elements of your digital marketing campaigns. Successful marketing campaigns can help you to achieve your advertising and marketing goals of making more profit.

Search Engine Watch contributor Shane Barker has shared six ways to help you improve your digital marketing campaigns in 2020.

Barker says, “Here are some of the best ways to get more out of your marketing campaigns this year:

1. Create more video content

Videos have transformed the content marketing landscape. They have changed the way brands promote their products and create content. And video content is also becoming more popular. Wondering why?

Because people like watching videos.

In fact, 72% of people said that they would like to watch videos to learn about a product or service.

If you haven’t been using video content, you’re losing out on a lot of opportunities to grow your brand. With the evolution of social media platforms like Instagram, YouTube, and Facebook, the video content game has changed dramatically. Video content is a versatile tool to increase brand awareness and drive engagement.

So, what kind of videos can brands create for promotion?

There are many different options — educational videos, onboarding videos, meet-the-team videos, customer journey videos, event videos, and more”.

Six great ways to get more out of your digital marketing campaigns in 2020

Search Engine Watch

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