Arming Publishers To Migrate to Automated Sales Processes [Interview]
Sales process automation enables you to streamline manual, tedious, and time-consuming tasks in the sales process to make your sales team productive. Automation allows your sales team to focus less on administration and more on selling.
Harvard Business Review team has published an interview with Bonita Stewart of Google. Listen to this interview to explore the advantages of sales process automation.
HBR team says, “Few industries have been forced to navigate the disruptions arising from digital transformation the way that the publishing sector has in recent years. As advertisers moved from the physical world to digital, the strongest publishers survived by continuing to adapt. They’ve transitioned to programmatic advertising, where advertisers and publishers use a common digital platform to buy and sell advertising online.
Despite this shift some publishers continue to sell the majority of their premium ad products in more traditional ways, and struggle to migrate to programmatic advertising and automated reservations, a type of programmatic advertising that involves the direct sale of reserved ad inventory between buyers and sellers.
The publishers that have successfully pushed past these barriers are satisfying growing agency and client demand for automated guaranteed while seeing real productivity impact from streamlined operations.
Read or click below to learn more about how publishers are navigating change around programmatic advertising and automated reservations”.
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