Instagram Stories ads feature in the Instagram Stories. With these ads you can improve your brand awareness, social media reach, lead generation and finally the conversion rate.

Social Media Examiner’s Susan Wenograd has shared a detailed article on how to start with Instagram Stories advertising.

Wenograd says, “With story creative, it’s only 15 seconds long. A lot of us are preconditioned to the classic way of storytelling: a nice big intro wind-up, the crescendo in the middle, and the payoff at the end. Social creative is the opposite. You show the hook first; tell them why they should care.

Finally, the more native you can make your video look to Instagram Stories, the better off it will perform—even if the imagery isn’t necessarily something you would choose as a brand.

#1: Create a New Ad Campaign

To set up an Instagram Stories ad, go into Facebook Ads Manager and click Create. Name your campaign whatever you’d like. Under Buying Type, leave it set to Auction.

The campaign objective is where you have some different options. Most, but not all, of these objectives (like Traffic and Conversions) will be compatible with Instagram Stories. For this example, select Traffic”.

How to Make Your First Instagram Stories Ad: A Full Walkthrough

Social Media Examiner

Sharing is caring