Analyzing Dofollow & Nofollow for Link Building
The nofollow attribute is used to inform the search engines not to follow a particular link whereas dofollow is a descriptor of links describing that search engines crawl them.
SEMrush contributor Maria Kalyadina has publisheda detailed article comparing the Dofollow & Nofollow attributes to justify their importnce in link building.
Kalyadina says, “With Google treating the “NoFollow” attribute as a hint for indexing and crawling as of March 1st, this is a good time to have a closer look at nofollow links, both internal and external, and discuss the benefits they provide, and different ways to use them.
In last week’s SEMrushchat, we discussed nofollow links vs. dofollow links. It became very apparent that there is a lot of confusion in the community on a variety of issues related to nofollow, so we decided to break down the basics and the best practices every SEO and link builder should know.
What are Nofollow links?
It has been 15 years since Google introduced the rel=”nofollow” option for bloggers that were struggling with people using comment spam to try and build links in the hope of ranking for specific keywords, like “wedding invitations.” Since that time, Google has suggested using the attribute paid links (a practice that can get you penalized by Google)”.
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