Lead generation is an important process to grow your business. It helps you to uncover new business opportunities by getting new prospects and customers.

Exposure Ninja’s Tim Cameron has published a new video ‘Strategies for PPC When Your Lead Costs £££££’ to help you develop new PPC marketing strategies.

Cameron says, “This week on the Exposure Ninja Digital Marketing Podcast, Tim is joined by his birthday twin, Azeem Ahmad from Staffordshire University. As a frequent speaker at events like BrightonSEO, and having worked with both client and agencies alike, it’s safe to say that Azeem knows his stuff when it comes to digital marketing.

Just in case you don’t get the pleasure of bumping into Azeem at an industry get-together, we’ve grabbed him for a chat. And if you’re looking to reduce your CPA, you’re in the right place. Using his university experience, Azeem talks us through how to manage Paid Ads on a low-scale budget (not to mention in a competitive and seasonal market).

In this episode, Azeem tells us how he analysed user journeys and behaviours to determine which months proved to be most profitable for Staffordshire University. This vital information helped Azeem get ahead of the competition, tailoring content to prospective leads at the right time of year”.

Strategies for PPC When Your Lead Costs £££££

Exposure Ninja

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