Create Attractive Content with These Elements
Your content plays an important role in capturing the attention of your audience and persuading them to take an action. By researching well and instilling new information you can create content that brings better results.
Copyblogger’s Sonie Simone has shared an article highlighting six components of captivating content.
Simone says, “Smart business isn’t about gaining a massive amount of attention. It’s about gaining the right kind of attention from the right people … and continuing the journey from there.
Copywriting formulas
When you want to persuade, it’s useful to take a look at the classic “formulas” of copywriting — because copywriting is simply persuasion that takes place (partly or completely) without the help of an individual human salesperson.
Most of these formulas begin with the letter A — which stands for attention. And that’s what most marketing strategy tends to focus on: how to get the attention of all those distracted folks zooming around the web.
The granddaddy of persuasion formulas is AIDA. That stands for:
Attention — Interest — Desire — Action
Back when copywriting was very, very hard, you had to do all of those steps with one piece of content, often something printed on paper and delivered by post”.
Comments are closed.
