Blogging is a great way to establish your authenticity in your domain and promote your products and services. It helps you to extend your online reach and offers long-term benefits to your business.

ProBlogger’s Darren Rowse has shared four ways to help you promote your new blog.

Rowse says, “Last week I talked about the four stages ofwarming up your readers and turning them into raving fans. Well, today I’ll show you how to smash through that first stage: getting the word out about your blog.

1. Write guest posts for other blogs

Why do companies spent a fortune getting their commercials aired during half time at the Super Bowl? Because it gives them access to tens of millions of viewers. They didn’t create that audience. They just used it to get their message across.

And you can do you something similar with guest blogging.

I wrote my first guest post back in 2002, before guest posting was even a thing. Another blogger read one of my posts, and sent me an email asking if he could interview me on his blog. The email included half a dozen questions, and he asked if I could answer each one in 400–500 words”.

How to Get the Word out about Your New Blog

ProBlogger

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