An effective search engine optimization strategy helps you to optimize for search engine result pages and improve your website traffic. By understanding different aspects of SEO you can grow your business quickly.

Searchmetrics contributor Douglas Bell has shared a guide to help you understand myths, pitfalls and realities of search engine optimization.

Bell says, “The myths and pitfalls of SEO often deter marketing leadership from prioritizing SEO. But when applied correctly SEO can be the most vital tool in your marketing mix. Here are some common myths, pitfalls and realities of SEO that can help provide clarity and improve your understanding of SEO.

SEO Myths

  • It’s unpredictable, with no cause and effect – Although SEO is subject to the ebbs and flows of what can often feel like the capricious nature of Google’s search algorithm, it’s still supported by reliable, essential rules that companies can leverage to elevate their online visibility. Some rules are subject to changes driven by improvements in technology and industry trends at large, but most remain untouched, core principles of SEO. Note that search traffic channels, like Facebook, Amazon and Google, each have their own search ecosystem rules”.

A CMO’s Guide to SEO: The Myths, Pitfalls and Realities of SEO

Searchmetrics

Sharing is caring