The Marketing Evolution team has published a new report titled ‘Forrester: The Current State of Marketing Measurement & Optimization’. This report reveals the inputs from decision makers in marketing, advertising, and customer insight roles on marketing measurement and optimization.

The Marketing Evolution team says, “In this study, we explore the imminent challenges of achieving and implementing person-level data, as well as the disconnected approaches to marketing measurement and optimization that hold many firms back from transforming their marketing analytics and efficiency. By reading this, you will learn: 

  • Why marketers need timely, accurate, and granular data
  • Why marketers must make more progress on data initiatives
  • How person level data can propel marketing and business priorities forward

Download our study today to get a better understanding of why brands must master customer data at the person-level”.

The Current State of Marketing Measurement & Optimization

Marketing Evolution