Google aims at providing accurate information in response to users’ search queries. And for this the search engine continues to take steps for improvement. Google is building the largest warehouse of knowledge in human history known as Google’s Knowledge Graph.

Ahrefs contributor Michal Pecánek has published a comprehensive article on Google’s Knowledge Graph and how it creates an SEO impact.

Pecánek says, “Generally speaking, the Knowledge Graph is a positive thing for both users and SEOs. Users get more relevant search results, and SEOs get more traffic to deserving content.

But it’s not all roses and unicorns. There are some downsides.

Here are four ways the Knowledge Graph influences search, for better and worse:

Google better understands search intent

Links are great for gauging the quality of a page, but not its relevance to the search query.

That’s fine as long as search queries resemble the language of the content. Google can use quality signals such as links to return the best content from its index”.

Google’s Knowledge Graph Explained: How It Influences SEO

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