Content marketing enables you to extend your online reach and persuade more people to take purchasing decisions. An effective content strategy can help you to grow your business.

Orbit Media Studios’ Andy Crestodina has shared an article highlighting two types of content strategies namely publications and libraries.

Crestodina says, “A year and a half ago, Jimmy Daly of Animalz wrote a popular article explaining that there are two kinds of content strategies, publications and libraries. It got a lot of us thinking.

The Publication seeks to build an audience of repeat visitors by consistently and frequently publishing topics of broad interest to an industry, promoted to subscribers and followers.

The Library seeks to build relevance on more narrowly focused topics with deeper, more interconnected articles, discoverable through search and there when the visitor needs them.

We’re going to expand on Jimmy’s thesis here, starting with this visual breakdown showing the main differences”.

There Are Two Kinds of Content Strategies: Publications and Libraries

Orbit Media Studios

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