Guide to Create Captivating Content
Your content is a powerful tool that can help you to win more and more customers and retain them for a long period.
Copyblogger’s Sonia Simone has shared six critical components that help you to create captivating content.
Simone says, “When you want to persuade, it’s useful to take a look at the classic “formulas” of copywriting — because copywriting is simply persuasion that takes place (partly or completely) without the help of an individual human salesperson.
Most of these formulas begin with the letter A — which stands for attention. And that’s what most marketing strategy tends to focus on: how to get the attention of all those distracted folks zooming around the web.
The granddaddy of persuasion formulas is AIDA. That stands for:
Attention — Interest — Desire — Action
Back when copywriting was very, very hard, you had to do all of those steps with one piece of content, often something printed on paper and delivered by post”.
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