Strategies to Measure Your Content Performance
Content creation and publishing are two ongoing and highly required processes that you need to work on. But to create the content that ranks high and offers good ROI, you need to know how it is performing.
Vertical Leap’s Dave Colgate has shared some useful tips to measure your content performance.
Colgate says, “Content should be at the heart of every marketing strategy. Creating it takes time and money, so it’s important you know how to measure content performance.
In this article, we’re going to show you how to measure content performance in Google Analytics, Search Console and a number of other popular analytics tools. This will help you ensure your content is hitting targets and improve any pages that are falling short of the mark.
First, know what you’re measuring
Before you can measure the performance of your content, you need to know what your objectives are and which KPIs represent success for them. Generally speaking, there are three broad goals for any given content marketing campaign.
- Awareness: Getting your content seen by the right audience.
- Engagement: Getting the audiences to interact with your brand.
- Action: Converting visitors into leads and customers.
You can break these core goals down into smaller objectives (e.g. increasing traffic, lead generation, customer retention etc) but they all come back to awareness, engagement and action”.
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