In pay-per-click (PPC) marketing option marketers don’t pay by the impression or purely for ad placement. PPC helps marketers to to grow their traffic and conversion rate.

With a clear PPC strategy you can grow your business. The Hoth contributor Karl Bartling has shared seven common PPC mistakes that can harm your business performance.

Bartling says, “In today’s article, I’m going to be breaking down the TOP mistakes we see every day – and how to fix them!

Let’s get into it!

Common Mistake #1: Setting & Forgetting

It takes a lot of effort to get the campaigns set up – from keyword research to ad copy, to landing pages, tracking, and more.

It’s easy to think the job is done after your campaign is up and running, but that’s just the beginning!

You need a multi-stage optimization process.

In fact, there are an unlimited number of optimizations you can do for your campaigns”.

7 Common PPC Mistakes You’re Making That Could Be Costing You Thousands Of Dollars

The Hoth